2Pac Holopac Powered
Coachella Hologram Stunt Is A Capitalistic Travesty That Sullies The Reputations Of Snoop Dogg And Dr. Dre
An artistic tribute to Tupac Shakur by $amii. Used under the terms of a creative commons license.
By Jeff Moses
Modern Times Magazine
April 18, 2012 — It used to be that a video of a dead artist would suffice to pay tribute to “fallen homies” but on Sunday, Snoop Doggy Dogg and Dr. Dre took it to a whole new level.
The dub blunt smoking duo brought out a full on holographic projection of their dead cohort Tupac Shakur. At first holographic Tupac seemed very cool. But after a few bars spit the reality set in. Snoop Dogg and Dr. Dre exploited the memory of their dead friend and are now planning to take the show on tour.
“Holopac” wasn’t a futuristic tribute to a late legend; it was a capitalistic travesty that sullied the names of two hip-hop icons. When a man dies, a man dies, and it seems wrong to use his memory to sell tickets for a tour.
As cool as it may seem to bring back dead artists it’s a really creepy proposition. Could you imagine Paul McCartney and Ringo Starr rocking out with holograms of John Lennon and George Harrison? As cool as a Beatles show from beyond the grave would be, if it were done in the name of the almighty dollar it would besmirch the name of Sir Paul and Ringo.
I mean seriously, what the fuck were Snoop and Dre thinking? I know if my best friend died, the last thing I would want to do is stand next to a hologram of him in front of 70,000 people. I just think there is a fine line between tribute and exploitation and Snoop and Dre didn’t just toe it, they pole vaulted over it and cleared it by about a mile.
One would think all the post-mortem albums Pac dropped would be enough, or the Machiavelli clothing line that didn’t drop until after his death. There were even doctored photos of Tupac wearing basketball jerseys of players who didn’t get in the league until after his death; and none of those things made for enough capital gain for those who own the intellectual property rights. Nothing short of a resurrection would make them the proper amount of money.
I just feel that even in the “pimping and bitches” world of hip-hop, a little bit of class should still be required, and a video game version of a dead compatriot definitely isn’t classy. Everyone has their list of dead artists they wish they saw. Some people wish for the resurrection of Jimi Hendrix, some are looking for Kurt Cobain to rejoin Nirvana, but regardless of what your fantasy show is a hologram version could never satisfy.
Perhaps “holopac” would have been a nifty idea to stay at Coachella, but with Snoop and Dre bringing him on the road, I fear it’s a short time before holograms of dead artists are commonplace.
Jeff Moses is a freelance writer and photographer from Teaneck, N.J. He has been published in The Mesa Legend, OccupyUprising.org and The Highway Herald. Contact him by calling 727-385-0624.
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