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Hip Hop + Seinfeld =

A Freshtivus For The Rest Of Us

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Local Clothing Brand Joins Forces With Hip-Hop Community And National Level Headliners To Make One Of The Best Rap Shows Of The Holiday Season In The Phoenix Metro


By Erik DeMar
Special for Modern Times Magazine

Dec. 9, 2014 — It’s pretty obvious why hip-hop music and iconic television sitcom Seinfeld go together like holiday gatherings and family fights, because they were both created in New York City. But even at the height of “the show about nothing” popularity there was no way for creators Jerry Seinfeld and Larry David to know that their little holiday joke “Festivus” would spawn a cultural meme that would still be laugh worthy nearly two decades later.

On Dec. 12, a holiday hip-hop party, Freshtivus — an obvious nod to Seinfeld — will be held at Club Red, 1308 W. University Drive, Mesa, and feature a legendary assortment of hip-hop artists from the east and west coasts, as well as local MC’s and DJ’s.  For hip-hop heads/backpackers/nerds/purists, Club Red is where they will want to be Dec. 12 to see  headlining performances by Brand Nubian, Kool Keith, Freestyle Fellowship, Ras Kass, Artifiacts, and AG. The event is hosted by Coolin Out Lifestyle Brand, 610 E. Roosevelt St, Phoenix.

Brand Nubian, were placed 20th on’s list of the 25 greatest rap groups of all time.  Their debut album, One For All is a hip hop classic that received the highest rating of five mics in The Source.  Their best known singles are “Slow Down,” and “Punks Jump Up to Get Beat Down.” The three artists that make up Brand Nubian (Grand Puba, Lord Jamar, and Sadat X) are highly esteemed MC’s that have also had widely successful solo careers.  

Hailing from The Bronx, Kool Keith aka Dr. Octagon aka Dr. Dooom, has an abstract and eccentric style that has led him to become one of rap’s most abstract, highly innovative artists yet. With his wide-ranging vocabulary and scientific terminology, he is responsible for broadening hip-hop’s lyrical styles and creating new forefronts in the genre. Kool Keith was the frontman for the Ultramagnetic MC’s, who are best known for their new-school 1988 album Critical Beatdown. Under the alias “Dr. Octagon,” Kool Keith released his 1996 debut solo album Dr. Octagonecologyst, which was hailed as one of the most prominent underground albums of the time. Kool Keith has went on to release over 15 more solo albums under many different alter egos. Just this year, he has released two albums, called Demolition Crash and El Dorado Driven “Teddy Bass Presents Kool Keith.

Los Angeles based group Freestyle Fellowship brings a highly captivating fusion of jazz and freestyle elements that has established them as predecessors in the sub-genre of jazz-rap. Formed in the early 90’s, this veteran group displays a fast, fluid, and verbally acrobatic style that captivates the listener. Don’t sleep on this amazing group of hip-hop pioneers!

California native Ras Kass has had a lasting effect on hip-hop. His widespread success began in 1994 with the release of his single, “Remain Anonymous.”  He has released 6 solo albums and a variety of mixtapes and collaboration/compilation albums, including the critically acclaimed 1996 debut album, Soul On Ice. In October of this year, he released a collaboration album with legendary producer Apollo Brown on the album entitled Blasphemy. It contains features from Pharoahe Monch, Xzibit, Bishop Lamont, and Sean Price.

Hailing from New Jersey is the prominent underground hip hop trio Artifacts.  Greatly influenced by graffiti, breakbeats, and freestyling, this group perfectly exemplifies the east coast hip hop culture that was present in the 80’s and 90’s. Their 1994 debut album, Between a Rock and a Hard Place, sent shock waves through the underground hip-hop world, and will forever go down as one of the rawest and purest albums of that year. Their 1997 sophomore album That’s Them, was produced by and features Lord Finesse, as well as Lord Jamar of Brand Nubians. Artifacts became officially reunited in 2012, and have been performing ever since.

A.G. (André the Giant) has been holding it down for the true Bronx hip-hop tradition for over twenty years as a rapper in the duo Showbiz and A.G, in the group DITC (Big L, Diamond D, Lorde Finesse, Fat Joe, O.C. Buckwild, Showbiz), and as a solo artist. Hugely famous for singles like Fat Pockets and Soul Clap, diehard fans of east coast hip-hop are well aware of A.G.’s historical prominence.

L.A.’s Pawz One, Philadelphia based Grand Agent, San Diego’s Choosey, L.A. producer Exile & rapper Johaz (Dag Savage), Gardena rapper KAHLEE, the L.A. duo Zoolay, and Toronto based producer Fresh Kils will also be making the trip out to Arizona to perform.

Extraordinary homegrown talent will also be present. Performing will be producer SlopFunkDust, the band The Insects, Tapas, RoQ’y TyRaiD, Realistic, and DJ Fact135 & TrickyT

While the musicians are performing, a different kind of artist will be simultaneously performing. None other than Tempe’s own Dumperfoo will be using the paintbrush to showcase his authentic and enthralling experience of creating live pieces of art. Dumper (also a member of the band The Insects) grew up living the hip-hop lifestyle as a b-boy
listening to break beats, buying records, and doing graffiti. Similarly to the art of freestyling, Dumper expressed that he creates, “on the fly, playing with paints like playing with lyrics to the beat. As a live painter, the music flows through my style when I’m on stage. If the vibe is right and the music is hype, then I paint faster and cleaner,” said Dumper.
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