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Cool Arizona Breezes

Photos courtesy of Made in the Shade Flagstaff

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Flagstaff’s Made In The Shade Beer Tasting Festival Does More than Provide A Respite From The Central And Southern Arizona Heat, It Also Raises Money For A Good Cause


By Wayne Schutsky
Modern Times Magazine

June 11, 2014 — For the millions of sweaty Phoenicians looking to beat the heat this summer, the Made in the Shade Beer Tasting Festival offers two awesome things: cool temperatures and beer.

Those who make the two-hour drive for the festival this Saturday, June 14 at the Pepsi Amphitheatre in Flagstaff will be relaxing in 80 degree weather with ice cold beers while those they left behind in the Phoenix metro will be struggling through 300 degree vehicular hotboxes.

The friends left behind in the inferno will also miss an opportunity to partake in a good cause: The event benefits Sun Sounds of Arizona. Sun Sounds of Arizona provides audio access and information to people who cannot read because they have a disability. Made in the Shade is in its 22nd year and will feature over 70 breweries in addition to local food vendors.

Made in the Shade Beer Festival is the longest running beer festival in Northern Arizona,” said Gina Marie Byars, Flagstaff station manager for Sun Sounds of Arizona. "We’re very excited to be in a new venue this year. Every dollar raised allows print-disabled people to stay connected to their community – it’s an opportunity to come out for a super-fun weekend and support a needed radio reading service in Flagstaff and surrounding regions.”

There will also be two stages set up with five musical performances happening throughout the day. The bands are the Knockabouts, Viola & the Brakemen, Shinbo, Dave Logan and Nolan McKelvey.

Local outfit Viola and the Brakemen will play country and western Americana, funk, dirt jams and original music on one of the two stages at this year’s Made in the Shade.

It is the first year that Made in the Shade will take place at the Pepsi Amphitheater, natural forest bowl at the heart of Fort Tuthill County Park. It is Northern Arizona's largest outdoor venue.

“We are pleased to host Made in the Shade in its 22nd year,” said Kerry Dunne of R Entertainment North, management company of Pepsi Amphitheater at Fort Tuthill County Park. “We love the event, and also its mission to support Sun Sounds of Arizona. It will be all the more special for patrons who will be able to enjoy the beautiful surroundings of the amphitheater in the pines.”

The event will also feature a pre-party on Friday evening with Roger Clyne & the Peacemakers at 8 p.m.

General admission tickets cost $45 and include 1 p.m. entry, a souvenir tasting mug and 24 sampling tickets. V.I.P. tickets cost $80 ($90 at the gate) and include noon entry, private tastings, a shaded seating area, free massage, wine tasting and complimentary food.

Designated driver tickets are also available for $15 (general) or $25 (V.I.P.).

The event features a free shuttle from Made in the Shade to predetermined locations in Flagstaff. Additionally, Flagstaff's Mountain Line bus routes are free to event goers.

Sun Sounds also hosts two sister-festivals in Arizona to raise money for the organization. The Great Tucson Beer Festival will take place on September 27. The Great American Beer Festival takes place in Tempe in the spring.

Wayne Schutsky is a senior contributor to Modern Times Magazine.
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